About

From landscapes to interfaces.

I'm Carine, a digital designer in Dubai. I trained as a landscape architect, and I work across brand identity, product, and visual design.

My first medium was land. At Jacobs and Cracknell, I worked on some of the region's most ambitious projects: NEOM's Sindalah and Oxagon, Trojena, Qiddiya, the Bvlgari Lighthouse. I carried complex briefs from first concept to detailed design and held one coherent visual language through every stage.

That discipline now drives my digital work. At identro, I lead brand and product design end to end: a brand identity built into a reusable Figma system, then into user flows and responsive interfaces refined screen by screen with engineering.

The scale changed; the questions didn't. Who is this for? How should it feel? How will it hold up in real life? I'm looking for digital design roles that take those questions seriously.

Portrait of Carine Bitar

What I bring

Digital & brand design

  • App & web product design
  • Brand identity & visual design
  • UI/UX & interaction design
  • Design systems & components
  • Wireframing, prototyping & user flows

From landscape practice

  • Systems thinking at scale
  • Complex briefs into clear direction
  • Visual storytelling & presentation
  • Cross-disciplinary collaboration
  • Designing within hard constraints

Tools

  • Figma
  • Adobe Illustrator & Photoshop
  • Adobe InDesign
  • AutoCAD & Revit
  • SketchUp & Lumion

Background